Mini karaoke booth biz creates social buzz

Time: 2017-09-25
ClickCount: 1
Author: 咪哒

Mini karaoke booth biz creates social buzz

Customers sing at the mini karaoke booths in the basement of the Tianfu Square in Chengdu, capital of Sichuan province. There are four such mini booths here. It will cost 80 yuan ($11.6) for an hour of singing. [Photo by Hao Fei/For China Daily] 

Walking around the shopping malls of Beijing, you will find a throng of glass-enclosed Mini karaoke booths covering just 2 square meters, in which people indulge in their love of singing without blasting out loud music.

The booth houses a karaoke machine with a large touch screen, two barstools, two pairs of headsets and two microphones.

Equipped with everything singers need in a KTV room, the new booth can be paid for online using apps such as WeChat and Alipay, and will automatically send the saved recordings to users, enabling them to share them on social networking platforms.

From Beijing to Shenzhen, mini karaoke houses are being rolled out in shopping malls, cinemas, restaurants and even tourist spots in an effort to win back the past glory of KTV bars, which dominated the entertainment market from the early 2000s to early 2010s.

Having received 60 million yuan ($8.72 million) in its latest round of financing, 咪哒Minik provides services in more than 100 cities. It is expected that the company will provide over 30,000 karaoke booths nationwide by 2017-end, according to Luo.

Other competitors, such as WOW mini KTV and Minik, are seeking to get in on the act, depositing thousands of mini karaoke booths in high-foot traffic venues nationwide.

Lei Yifeng, WOW mini KTV's product director, said the new mini booths bring convenience for karaoke lovers and provide a specific place for enjoying private time.

It is WOW mini KTV's mission to "offer a convenient place for entertainment when customers wait for movies or food in a popular restaurant", he said.

"I predict that the China mini karaoke market will grow to over one million houses in three to five years," said Lei, as the firm has more than 3,000 entertainment units across almost 100 cities in China, and plans to expand

Mini karaoke booth biz creates social buzz

Customers sing at the mini karaoke booths in the basement of the Tianfu Square in Chengdu, capital of Sichuan province. There are four such mini booths here. It will cost 80 yuan ($11.6) for an hour of singing. [Photo by Hao Fei/For China Daily] 

Nan Jiang, 27, a doctorate student at Beijing-based Beihang University is a karaoke lover who tried the new self-service entertainment booths.

"Generally, a standard mini karaoke booth will cost me 60 yuan per hour. I also can choose singing for only 15 minutes just before seeing movies. It is really convenient. And I really love the recording function.

In 咪哒Minik's case, users can locate and preorder the nearest two or three mini booths via its official WeChat account. WOW House and Minik currently do not offer similar services.

Dang Jianwei, lecturer at Business School at the University of International Business and Economics in Beijing, said the key for sustainable development is improving the user experiences accordingly as time changes.

"It really digs into a new market segment for karaoke lovers. But they still need to see further to maintain sustainable development. And the key lies in whether they can provide specific services for targeted consumers.

"The popularity of a particular mode, games or movies, won't last for long. Suppliers should continuously improve the products to meet consumers' real needs," Dang added. Now The mini KTV industry is taking a closer look to tackle copyright issues.

Minik, recently indicted three companies, including 咪哒Minik, for copyright infringement, asking them to stop manufacturing and selling products involved in copyright issues. And the company also called for a compensation of 160 million yuan.


Popular recommendation
Industry leader 咪哒miniK and 咪哒Kshow are in one of the new form of music entertainment machines  which has high-value appearance and high-quality music experience, they are independently developed by AIMYUNION Technology Ltd. 咪哒miniK and 咪哒Kshow are also original brands of mini KTV in China , and are the leading brand of mini KTV in China . Market leader咪哒miniK and 咪哒Kshow have already landed in more than 300 cities in China , creating a new kind of self-service karaoke entertainment new blue sea market , and the market response and future development pro...
Aimyunion will provide the best service to our dealers.Aimyunion is committed to creating a new form of music entertainment ,Let every user experiences high quality music entertainment,Every dealer can rest assured of trust and win-win cooperation.More importantly , Aimyunion will provide our dealers with a lot of marketing support .Choose to cooperate with Aimyunion , we will provide our distributors free promotional materials , such as product promotion pages , posters and gifts , in order tocooperate with local market development.We can also participate in local large-scale exhibitions...
Karaoke has been around for some time now and it is still a popular means of entertainment. In some cases, it has grown quite large and there are major karaoke tournaments all of the country for those serious karaoke lovers looking to have their 5 minutes of fame. Karaoke machines allow you to take this fun form of interactive entertainment with you whether it is on a career level and you’re setting up in bars and at wedding receptions or you want something for personal use for your family and friends to have a blast with.If you’ve decided that it’s time for you to get your own karaoke machine...
The best karaoke machine will bring us memories, enjoyment, and of course, betterment of those amazing singing skills we’ve had hidden for years, right? We’ll be honest…it’s one of our favorite hobbies in the world. There’s something about being able have a false hope that you’re better than everyone around you at singing, but the minute you open your mouth you’re met with the harsh reality that your genes did not have any type of coding that included being able to match melodies with your voice. I digress and will stop speaking for ourselves, you may be one of the best singers in the world — ...
Links:
  • Mida APP QR code
  • Mida Minik Service
  • Mida Minik Subscribe
National Service Hotline
400-8399-956
(Service time:9:00-21:30)
Customer service:aam@meda.cc
International Business: minik@meda.cc
Company headquarters: Dachao International Center, Changgang Middle Road, Haizhuqu District, Guangzhou, Guangdong
Business center: 4 floor, CITIC Bank, 10, Luojia village, Qinghe East Road, Panyu District, Guangzhou.
Northern Branch: Henan Le Fang Yue Ye Network Technology Co., Ltd.
Copyright ©2005 - 2019 Guangzhou EMI Network Technology Co., Ltd.
X
1

QQ设置

3

SKYPE 设置

4

阿里旺旺设置

等待加载动态数据...

等待加载动态数据...

5

电话号码管理

  • 4006-971-972
6

Official WeChat

  • WeChat Service QR code

  • WeChat Subscription Account

等待加载动态数据...

等待加载动态数据...

展开